Oleh ikameku
JAKARTA – IKAME Group had the opportunity to share knowledge about marketing and the business world with students of SMKN 50 Jakarta. The activity provided students with an opportunity to gain a closer understanding of marketing practices while receiving direct insights from industry professionals.
The event took place in an interactive atmosphere. Students attended the presentation and participated in discussion sessions with representatives of IKAME Group.
The presence of industry professionals in a school environment gave students a different perspective beyond what they usually learn in the classroom.
During the event, IKAME Group participated as a speaker to discuss marketing knowledge with the students.
Marketing is an important part of the business world. It is not only about how a product is introduced to consumers, but also requires an understanding of market needs, effective communication, and the ability to develop strategies so that products can be well received by the public.
Introducing marketing concepts while students are still in school is expected to provide them with a clearer understanding of how the knowledge they learn can be applied in the workplace or in business.
The activity with IKAME Group also gave students an opportunity to become more familiar with the industrial world.
In many cases, students learn about the workplace mainly through theory. The presence of company practitioners provided an additional perspective on how businesses operate and communicate with the market.
This direct interaction also helped students understand that communication skills, creativity, teamwork, and an understanding of consumer needs are important aspects of the professional world.
The activity took place in a highly interactive atmosphere. Students followed the presentation attentively, while several of them also participated in the discussion session.
The interaction between the speakers and the students became one of the most engaging parts of the event. Students had the opportunity to ask questions and receive explanations directly from industry practitioners.
This approach made the marketing session more than just a one-way presentation, as students were also given space to discuss and express their views.
The rapid development of technology and digital media has brought significant changes to the marketing industry.
Young people today have access to various digital platforms that can be used to introduce products, communicate with consumers, and even build brands.
This makes an understanding of marketing increasingly relevant for students, particularly those who may later pursue careers in business, work for companies, or develop their own businesses.
In addition to technical knowledge, creativity is also an important skill in developing marketing strategies that are engaging and relevant to current trends.
The activity between IKAME Group and SMKN 50 Jakarta served as one example of collaboration between the education sector and the business industry.
Such collaboration can provide benefits for both parties. For students, the activity offered an opportunity to gain knowledge and experience directly from practitioners.
For the company, working with schools provides a platform to share experience while contributing to the development of knowledge among the younger generation.
Closer connections between schools and industry can also help students gain a more realistic understanding of the skills and competencies they will need when entering the workforce.
Introducing marketing to students is not only intended to provide knowledge about promotional activities.
More broadly, the activity can encourage students to begin understanding the processes behind a business, from identifying consumer needs and developing strategies to communicating effectively and recognizing opportunities in their surroundings.
This knowledge can become valuable preparation for students who may later choose to pursue careers in marketing or establish their own businesses.
IKAME Group’s involvement in the activity with students of SMKN 50 Jakarta was part of the company’s efforts to create opportunities for sharing knowledge with the younger generation.
For students, receiving insights directly from industry professionals can provide additional knowledge that complements what they learn at school.
The activity also demonstrates that relationships between companies and educational institutions can be developed through various forms of collaboration, including seminars, discussions, and knowledge-sharing activities.
The meeting between IKAME Group and students of SMKN 50 Jakarta became an opportunity to introduce the younger generation to the worlds of marketing and business.
As the business environment continues to develop rapidly, an understanding of marketing can become valuable knowledge for students as they determine their next steps after completing their education.
Through this knowledge-sharing activity, IKAME Group contributed to broadening students’ perspectives while helping them understand the connection between education, marketing, and the business world.
The activity with SMKN 50 Jakarta represented one of IKAME Group’s contributions toward bringing the younger generation closer to the business world and encouraging them to continue learning, developing their creativity, and exploring future opportunities.
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